Notes for LO3 Task 4 Advertising and distribution

Distribution

1) How the product reaches the audience

2) How it is advertised and promoted


Five ways you can watch a film

1. Cinema
2. Blu-ray/DVD / VHS
3. Netflix
4. Television Broadcasts, work on a schedule which is a plan for what material going to be on and when
5. Paid download like iTunes , consoles, amazon
6. Internet Streaming - YouTube, Netflix, LoveFilm, Blinkbox (pay per view)
(On demand) - Sky, Virgin, TalkTalk, BT


Technological Convergence

Analogue - old media

Digital - new media






1) outline the ways you can watch X-men first class

2) assess wether it is via a form of converged technology

3) apply evidence of viewing TVfigures/ revenue



Digital Native

Someone who was born with technology which is someone born after 1995 and grew up with the internet

1991 sir Tim Berners-Lee invented the world wide web to make the internet accessible

1995 first commercial website was made

Advertising and Promotion

Bill boards (based on specific areas as well as star personas Dyer (1975), TV adverts, newspaper and magazine promotions, good reviews that can also be found on apps as well as rotten tomatoes and meta critic from a prosumer who uses new media, film posters, online advertisements, merchandise, radio advertisement, YouTube advertisement, soundtracks, premiere, press conference that helps spread awareness, trailers (teaser trailers) cinema and online. Theatrical trailer and then there are TV adverts/trailers, film festival, promotional events, in store/city wide promotions, product placement (where products are placed within the film), web banners, social media (twitter, Facebook and Instagram)

David Gauntlett (2002)

change of the internet being a static one way form of communication to a two way interactive medium

UGC

Second part of Vlog 4

to outline all the ways that your film was advertised to your audience

assess wither it is via old or new media

assess the impact of the marketing based on revenue/viewing figures

Assess the way in which the institution may have used cross media platforms, ownership and joint ventures to promote the film