Starter task 12/12/14

A digital native is somebody that grew up with technology post 1995

Web 2.0 is when they made the web pages more interactive so people could communicate including videos

technological conversions is where technology almost combines together

Feedback for Vlog 3

Things taken out of LO1 Task 2

 Charles will always look at her like a sister which isn't the affection she wants so she joins magneto. So every Mutant within this has some form of power hence that is what makes them a mutant so I will go over the basic powers within the main few characters. So Magnetos power is the fact he can control metal with his mind wether it is manipulating its shape or making it move from one place to another, Mystique has the ability to take the physical form of anyone of her choosing and is able to manipulate her voice to match the physical appearance she has taken, Charles Xavier is able to read minds and is very intelligent, Beast has the ability to cling to things like a magnet with his abnormal shape and later gains some super strength after injecting himself with something he belives will turn him normal but the effect somehow gets reversed and he gets blue fur and an incredible amount of strength. This helps show Beast was insecure with his physical appearance and just wanted to be accepted he unlike the others with insecurity's stay with Charles as hr has seen where having insecurity's can lead someone.


The main prop within this is a coin which really helps the narrative it is shown at the start of the film during the middle magneto is playing with it floating it around in-between his fingers and then magneto uses it to kill one of the main protagonists within this. The coin is denoted for having two sides so this helps to denote to the audience that there are two sides to every story within this.

LO1 Task 2 Analysis Feedback

Starter - Introduction to Task 3

Demographic means the specific audience and how you can split the population into several different category's including include age, race, gender.  And is breaking down the audience.
Age
Ethnicity
Location
Gender
Disposable Income
Education
Life Style - Hobbies & Interests


John Hartley (1987)    Ien Ang (pronounced yen) (1991) 
creative invisible fictions and entity's before they make a film and release it
This is the starting point for creating the profile and the images that you will use in it

Logos for Vlog 1

Peer Assessment

Peer Assessment

What you have done well in your work
You have correctly used technological terms such as diegetic, and given examples with time-codes stating when the feature occurs in the extract from the film.

To improve your work
To improve your work you still need to state the creation date of the theories you mention, such as clause levi Strauss.

-Peer Assessed by Joe Taylor

Round Up - Use of Sounds

This lesson I have learnt these three pieces of terminology

1) Foley Sound this is how different sounds are made using objects.

2) Diegetic sounds this is sounds that are coming from within the story world.

3) Non Diegetic which are sounds that aren't coming from the story world, such as a dramatic piece of music.

Notes for LO3 Task 4 Advertising and distribution

Distribution

1) How the product reaches the audience

2) How it is advertised and promoted


Five ways you can watch a film

1. Cinema
2. Blu-ray/DVD / VHS
3. Netflix
4. Television Broadcasts, work on a schedule which is a plan for what material going to be on and when
5. Paid download like iTunes , consoles, amazon
6. Internet Streaming - YouTube, Netflix, LoveFilm, Blinkbox (pay per view)
(On demand) - Sky, Virgin, TalkTalk, BT


Technological Convergence

Analogue - old media

Digital - new media






1) outline the ways you can watch X-men first class

2) assess wether it is via a form of converged technology

3) apply evidence of viewing TVfigures/ revenue



Digital Native

Someone who was born with technology which is someone born after 1995 and grew up with the internet

1991 sir Tim Berners-Lee invented the world wide web to make the internet accessible

1995 first commercial website was made

Advertising and Promotion

Bill boards (based on specific areas as well as star personas Dyer (1975), TV adverts, newspaper and magazine promotions, good reviews that can also be found on apps as well as rotten tomatoes and meta critic from a prosumer who uses new media, film posters, online advertisements, merchandise, radio advertisement, YouTube advertisement, soundtracks, premiere, press conference that helps spread awareness, trailers (teaser trailers) cinema and online. Theatrical trailer and then there are TV adverts/trailers, film festival, promotional events, in store/city wide promotions, product placement (where products are placed within the film), web banners, social media (twitter, Facebook and Instagram)

David Gauntlett (2002)

change of the internet being a static one way form of communication to a two way interactive medium

UGC

Second part of Vlog 4

to outline all the ways that your film was advertised to your audience

assess wither it is via old or new media

assess the impact of the marketing based on revenue/viewing figures

Assess the way in which the institution may have used cross media platforms, ownership and joint ventures to promote the film                             

LO2 Task 3 - Audience for X-Men First Class

Intro

For my Vlog 3 I shall be talking about the audience and how an audience is chosen for specific products. I shall be continuing on from Vlog 2 with the film X-Men first class.

An Imaginary Entity 

John Hartley and Ien Ang 1991 both said that people who create media products also create an imaginary entity within their mind. They do this to help decide who their product is going to be catering for, and what it would have within it to help satisfy that particular demographic here is an example for X-Men first class:

Imaginary Entity For X-Men first class

Billy is a 16 year old who loves going to the cinema every Saturday. Before he goes to the cinema he books his tickets online using his iPhone 4, which is his favourite piece of technology that he owns. He particularly loves going out on Saturdays with his three friends because it usually means grabbing a bite to eat, usually at McDonald’s, which is Billy's fast food place of choice. When he eventually gets to the cinema he purchases a bottle of Pepsi from the cinema. But his favorite part of the day is when he gets to relax at the cinema and become absorbed within a new super hero film usually marvel as he believes DC has a fairly boring cast of characters. His favorite pastimes outside of going to the cinema involves playing games on his PlayStation 3 usually GTA as he enjoys the escapism aspects to his video games as well as his film preferences. He has a fairly large collection of comic books, which he trades with his friends for other comic books, as he likes to have a vast knowledge of the world of super heroes so he can compare certain aspects of certain heroes.

NRS

NRS stands for National Readership Service. They define people into category's including, Including lifestyle which is the way somebody lives there life as well as Spending power which is somebody's disposable income.

Disposable income

X-Men first class is targeted towards an ABC1 audience which is at 60%. This includes upper middle class, middle class as well as lower middle class. A global film company such as 20th Century Fox wants to target a mass audience and this is the ideal demographic to target as they have the most income coming in. As opposed to a film who's target audience is a niche audience which is where a film isn't tailored for global consumption but for a specific area or a particular topicThe reason as to why they want to target such an audience is because this film cost 237 million to make and the ideal would be to make this money back with a profit. The thing about X-Men first class is that it can be marketed towards younger children as Fox have produced merchandise including posters and action figures for this film. These would both easily be marketed towards a younger audience that may have not even seen the film and just know of the franchise and are familiar with the heroes this is another reason as to why Fox are aiming towards an ABC1 audience as they will be able to afford these kind of products.

Gratification Theory 

The uses and Gratification theory created by Denis McQuail (1972). This is about the reason as to why people decide to watch specific films. The main reasoning as to why someone would watch X-Men first class is for the feeling of escapism which is all about people forgetting about their own life and getting absorbed into fictional characters own problems which are for more interesting and unrealistic interesting compared to their own. This sort of films goal is to get the audience so invested within the characters they form some sort of emotional connection with them. This therefore makes the film more interesting and the chances of the audience viewing any sequels or watching the other films is far higher.

Star Persona’s, Ideal selves as well as Ideal partners

Carl Rogers (1980) came up with a theory about ideal partners as well as idea selves. An Ideal self is an actor that the audience would look up to within a film, almost like a role model. Within X-men first class Charles Xavier played by James McAvoy could be an ideal self for a male viewer as he comes across as the most intelligent character within this film and is the leader of the group, which is something a stereotypical male would aspire to be in real life. An ideal Partner within this film would be Raven who is played by Jennifer Lawrence as she would be attractive to most of the males who watch this and as X-men first class's gender demographic is mostly males they have included her partly due to her appearance to capture the male gaze. But Jennifer Lawrence has also been chosen due to the fact she is a Star Persona which is a theory made by Richard Dyer (1975) which is the fact Jennifer Lawrence is a very well known actor after being in the film Winter's Bone this made her well known so people who are a fan of her work are more likely to watch X-men first class which is another reason as to why she would have been cast to play one of the main characters within this film Mystique.

Lifestyle

This will appeal to people with the lifestyle of:
Producers as they are interested to see what kind of things they could pastiche or get inspired off by this film. Because this film uses a lot of special effects wither it be CGI to add wings onto a character  or explosions to connote danger. This film has a huge budget and therefor shows what aspiring producers or current producers should be aiming to create a film that is as successful as X-Men first class.
Thriving Greys This would be good for thriving greys as it is a nice way to sit back and relax as the story has quite a few plot twists within it to keep people with this sort of lifestyle entertained for an extended period of time.
Urban Ventures this film is good for students as this is a fairly cheap film to watch wither they stream it online or buy it on DVD or even if they went to watch it when it was first released. Watching a film is quite an easy form of entertainment to access.
Affluent Achievers  this too is something to spend their money on and relax as the story can appeal to people with all sorts of intelligence as it has a fairly complex story or for people who aren't as intelligent it can appeal to them as  it has lots of action in it wither it be glass smashing or explosions.

Gender

The main gender for X-Men first class is primarily males, as they stereotypically prefer action films more than females do. But this film is easily accessible to both genders because it also has a fairly complex storyline as well as a lot of action. But X-Men is generally associated with action so automatically gets marginalised as a fairly "dumb" sort of film, so this will be more likely to pick up a male demographic as again stereotypically males prefer action films. This is why 75% of the demographic are male and the other 25% being female. A few examples from the film to back up this is targeted towards a male audience, could include the fact that Charles and Eric go to a strip club to seek out a mutant and obviously within this scene there are quite a few females wearing very little clothes this has purposefully been encoded to capture the male gaze, and therefor is targeted at a male demographic. Another example could be the scene when Shaw attacks this scene is jammed packed with action as you can see and helps back up the points I was making before about this being an action film and therefor stereotypically being aimed toward a male audience.

Age

The target age group for X-men first class is above the age certificate it has been given which is recommended at a 12. But I would say it is aimed at a more mature audience as this films drops the F bomb within it, which parents may argue, isn't appropriate for their child to watch or hear. This film appears to be made for males in their early to late teens between the ages of 13 to 35 but is very accessible for any age group above 12. The reason as to why I would say that this is aimed at such an age group is because it is full of action, which generally associated with a male audience as well as the amount of females, which are dressed in little clothing.

Task 4 starter as well as deffinitions

What does convergence mean?

Is when more than one thing come together.


Institutions
When companies work together and produce a product it is called institutional convergence.

Mood board aswell as imaginary entity

                                                                                                        Reader profile:

Billy is a 16 year old  who loves going to the movies every Saturday,Before he goes to the cinema he books his tickets online using his iPhone 4 which is his favourite piece of technology that he owns. he particularly loves going out on Saturdays with his three best friends because it usually means grabbing a bite to eat, usually at McDonalds, which is his fast food place of choice. When he eventually gets to the cinema he purchases a bottle of Pepsi from the cinema. But his favourite part of the day is when he gets to relax at the cinema and become absorbed within a new super hero film usually marvel as he believes DC has a fairly boring cast of characters. His favourite pastimes outside of going to the cinema involves playing games on his PlayStation 3 usually GTA as he enjoys the escapism aspects to his video games as well as his film preferences. He has a fairly large collection of comic books which he trades with his friends for other comic books as he likes to have a vast knowledge of the world of super heroes.





The comic book has been put on the mood board because it directly relates to X-men because x-men is primarily a comic book as are most other superhero films similar to it so people that enjoy X-men enjoy comics. This also justifies why the Marvel and DC comics logos are also on the mood board.

Peer assessed by Bailey Dickinson

LO1 Task 2 - Analysis of X-Men First Class

Intro
For my Vlog 2 I will be analysing X-men First class which is a successful film by 20th Century Fox which I went over in Vlog 1. Within this Vlog I will be talking about the purpose, genre, form, style, content, meaning as well as the production process of this film.

Purpose
The purpose of this film is to engage and entertain the audience for 132 minutes for several reasons one of them may be to get good reviews as this may help influence others to go and see this film and therefor generate more money for 20th century fox. Also by making a good film now this may inspire  people to view the prequels of this film and make the franchise more popular and again generate more money.

Genre
The genre for this film is a science fiction film as it shows humans with powers that are called mutants. You can tell this is science fiction as it isn't something that has happened or could happen but is still based on Earth.

Content and Meaning
The Mise en Scene within this has been encoded (everything has been purposefully placed) in a way that is meant to help create the preferred reading (Stuart Hall 1980).
this can be done in several different ways including camerawork, sound, editing, production process, narrative as well as costume and makeup.

Narrative
Todorov's theory of having a narrative structure has been used within this film. This theory is about the narrative structure which involves an equilibrium, where everything is in order and balanced, then there is a disruption to the equilibrium and then there is a resolution which helps bring back the equilibrium the  narrative will have been planned out during post production as there wont be a film to create if no narrative has been made.
The narrative for X-Men First Class also uses Levi Strauses theory of binary opposition (1958) , which is Good Vs Evil. We have the good mutants thats primary purpose is to help defend the human race from the bad mutants. But this film makes it so the audience can relate to both sides of the argument. But despite the fact the "bad" mutants don't want to be experimented on or enslaved which is what they belive their outcome will be if things carry on as they are, the audience will obviously side with the "good" mutants as they are defending the human race which is easier for the audience to put themselves in the situation of a civilian and therefor side with the mutants that are trying to defend the human race.
The basic narrative for this is that there are two sets of mutants the ones that fear the human race and decide that the best way to deal with them is by wiping them out or enslaving them to become rulers of their ideal world, where mutants don't feel the need to hide who they are, this set of mutants are the enigmas and are the main part of the disequalibrium as they want to create a dystopian world. The other set of mutants are the antagonists that want to defend the human race and feel what the bad mutants are doing is immoral and the only way to stop them is by fighting them, which helps to save the human race.
One of the preferred readings I can connote from this film is the fact that people shouldn't be insecure and should embrace who they are which doesn't mean that you will become an evil villain for not doing this but the fact it can take you down a darker path compared to being more secure with yourself and not fearing those who are different.
All of this will have been thought out during pre production because if there is no narrative then there is no film to make, which excludes the production process as well as the post production process.

Form
The form for this is a full feature length film that has been made for an ABC1 audience as they have a more disposable income and as this film has been designed to be played within cinemas that would be a requirement to make a successful film. This film isn't only made for cinema as a DVD for this has been released for this on September 2011 and was released in cinemas on June 2011 as this will help produce more money for 20th century fox which is the entire point of releasing a film to a mass audience.  

Style
This film has a nostalgic feel to it within the first shot we get an establishing shot of Oxford University which helps to connote to the audience that the main characters within this are going to be fairly intelligent. The way this has a nostalgic feel to it is because within the first few minutes within the film we already get to know that this is set during some kind of war and you can tell that this is set during a period within the past because of the costume as that Eric is wearing fairly old style clothing. This will have been planned during pre production but executed during the production process itself

Sound
non diegetic
To start off with I will be discussing non digetic sound this is a sound that clearly isnt happening Within the story world such as music or powerful songs that help to make up the film score or a sound motif badge an example of this would be Darth Vaders iconic breathing
within xmen first class as soon as this clip starts we get an example of non diegetic sound throughout this clip for up to 58 seconds there is some dramatic music playing to show what is happening is an act of one of the enigmas within this film starting to create a disequilibrium. This is effective as it fades out when loud noises are made such as the glass smashing and then comes back into earshot when no loud sounds are being made to helps to add to the spectacle

Diegetic sound
is sound that appears is coming from within the story world of the film or TV program  and helps create the preferred reading this can include Dialogue Sound Effects this includes Foley sound use materials to make sounds
These are added during production and the post production of the film to help create a preferred  meaning
sound effects and dialogue in particular are planned carefully during pre production
Sound effects are meant to captivate an audience and grab attention to an object or subject
off screen - sound you can hear that isn't in the scene. An example of a scene that has been well thought out is when Charles Xavier is trying to chat up a woman at the bar and talks about her "heterohcrhomia is in reference to your eyes which I have to say are very stunning" he then uses the same concept to chat up another woman about her auburn hair

a diegetic sound effect used in this is "put that man down or we will open fire" at 0:17 this is effective as it shows they are against what the enigma is doing but the character saying it is so irrelevant compared to what is going on we do not get to see him. at 0:14 there is some sort of tornado

Location
X-men first class is primarily set in 1962 England during the cuban missile crisis this helps to connote a time of danger for the audience. This is thought out in the pre production stage of the planning by a location scout. The scene I will be focusing on is based in division X which is a top secret CIA base, you can tell this is meant to be a secret base as denoted within this scene are military weapons such as missiles which you would not expect to find in a place of public access this helps to connote danger and helps give the audience a sense of foreshadowing that something bad is about to happen and those weapons will be used.

Characters and acting gestures
The characters within this are encoded to help create binary opposition good vs evil (Claude Levi Strauss) But within this there is a lot of middle ground characters you aren't sure what their intentions are as people already know magneto is one of the main bad guys within the entire xmen franchise but within this he is depicted as being one of the good guys up until the end but if you are familiar with the xmen franchise you will be expecting this plot twist so the creators of this have to make the transition from good to bad really interesting within this film as it would be very easy to lose someone's attention as they already know one of the main plot twists so they add over pieces within this puzzle to entice a fan of x-men such as mystique who's main power is to take the form of others and also manipulate her voice they use mystique and show how she too was a good guy until she decides to join Shaw to help keep someone familiar with the X-men story they decide to add a romantic twist between magneto and mystique which helps make the plot more interesting as magneto appreciates mystique in her natural form which is blue with red hair whereas



 this is clear as there are a lot of generic soldiers within this scene which helps to anchors he theme of danger and malice which is fairly stereotypical of a film within this genre. The fact the soldiers are encoded to connoted the fact they are there to protect and also helps spark the question if they can't stop Shaw (the main protagonist) then who else can?  You can tell that the soldiers are in such a way that shows they are only set up for death as they all blend into one, and this helps connote how worthless they are.

Within this film there are a lot of gestures used to help denote that the mutants are suing their specific power an example of this would be Charles Xavier uses his two finger and places them on his temples to help show the audience what they are hearing is from his mind and that he is either sending telepathic messages or is reading someone's thoughts.
Magneto stick out his hand and uses a wrist movement to help show the audience that he is moving the metal objects which helps show the audience he is the one doing this.



costumes
At the start of this film  Charles Xavier is wearing a suit which helps connote he is from a fairly well off family in the final scene he is in a yellow and blue action suit this helps to create a juxtaposition for the audience which helps to show the change within his character for the audience as he progresses within this film from a fairly immature student who is very intelligent but to leader of a group of super mutants with different ability's

The costume and makeup for this film is very elaborate and has carefully been thought out. This film was made after the first X-men films but the time period is made before them so they have to carefully make the characters such as mystique look younger and yet have some resemblance to the mystique in the previous films that were made. Mystique is a mutant that can take the form of any human but inn her regular form her skin is blue with little bumps on that help create a pattern this has mostly been achieved with makeup but I imagine that some substance has been applied to help amplify the fact she is a mutant her costume is very important to the narrative of this as it helps. when we first see hank who later turns into the beast he is wearing a lab jacket and protective eye wear this helps connote to the audience that he is a man of intelligence and is some form of scientist which is later confirmed when we find out he is trying to come up a cure to reverse his mutation so he can become "normal"

Props
 Within this film many props are used as it is a massive budget that has been spent on this film one of the main props used within this are weapons, that are primarily guns which helps connote danger to the audience but a preferred reading as to why this has been encoded for this could be guns and weapons are worthless and rather than fighting we are better off talking and discussing problems as the guns are useless against the mutants so rather than focusing on killing each other we should concentrate on making society a better place the fact that the humans condemn the mutants by locking them away starts to raise a major issue within society is that we don't embrace new things and change.

Camera Angles and Shot Types 
This film uses a variety of camera angles to help denote the preferred meaning a camera angle within this, is a POV camera shot which is from the angle of an officer looking through  a pair of binoculars, this helps put the audience within the officers shoes as he is having missiles fired at his ship. This helps to get the audience more involved within the film.
A depth of field at 0:6 to show that Charles Xavier is an important character within this you can connote that the background characters aren't as important as him and that he is the main character within this. A close up is also used within this shot helps to emphasise the emotion on his face.
Also an establishing shot this is to introduce the scene as oxford London the title graphic helps to denote this time this helps to connote the fact they are at a prestigious university and that the people will be intelligent within this

Production Process

Pre Production is all about how the film production is planned this will include the high budgeting on this film, as this is a massive blockbuster, luckily for 20th century fox they have a huge budget they can put towards a film. And with the franchise being so popular they are almost guaranteed to make their money back. In the pre production process they will have to keep in mind. Casting, narrative/ script and locations also costume and makeup.
During the production process a range of specialist  in several different fields would have to be on hand, including pyrotechnics, stunt men, camera men and even specialists in lighting. The director would be dictating everything that would go down on set, to capture the image that he would have for the script.
And the post production process would be all about editing the film into a linear order to ensure continuity throughout the film. Also sound would come into play because special sound effects will need to be added ass well as a consistent sound.

Adding Fade to White in Premire

What I have learnt within todays lesson

In this session I have learnt about the NRS definitions, as well as the  Uses and Gratifications theory to ensure I have made progress I need to upload the pictures of the written work onto my blog.

Task 3 NRS

NRS stands for National Readership Service

Lifestyle is the way somebody lives there life

Spending power is somebody's disposable income

Target Demographic Draft

I think the gender for X-Men first class is oriented more to a male demographic but is still easily accessible for both genders.

I would say that  this film is aimed to people who are above 12 as that is what has been depicted as the age rating this has been chosen because there is one swear word

Operating Model Notes

Works in two ways which include
         
The company uses a wider conglomerate, has means to produce, distribute and watch the film
they are horizontally and vertically integrated. An example would be news papers the sun

20th century fox make films

How do these all work together?

Pre
Pro
Post

LO1 task 2 analysis draft

The film I am analysing is Xmen first class
the purpose of this film is to entertain the audience and keep them engaged for an extended period of time which will then help give the film good reviews and therefor more exposure
The genre of this film is an action/sci fi film
This is also a long film running for 2 hours 12 minute
This film is set in the past but has a rather futuristic feel to it as there are mutants which is something that hasn't happened so it seems quite futuristic
The meaning of this film is to be comfortable in your own skin

Sound notes and draft script for vlog 2

Diegesis - the story world / world of the narrative
how real the Diegesis appears is linked to the level of verisimilitude (which means the appearance of being real)
This is how easy it is to lose yourself within the story

Diegetic sound
is sound that appears is coming from within the story world of the film or TV program  and helps create meaning
- Dialogue
accent (way it is said)
dialect (vocabulary)
tone (harshness)
- Sound Effects (includes Foley sound-use materials to make sounds)
These are added during production and the post production to create meaning
sound effects and dialogue in particular are planned carefully during pre production
Sound effect is meant to draw audiences attention to an object or subject
off screen - sound you can hear that isn't in the scene

Non Diegetic Sound
a sound that is clearly not coming from within the story world
incidental music sound added over the top connote an incident
soundtrack - Music powerful songs
makes up the film score
sound motif badge (Darth Vader, Jaws)

https://www.youtube.com/watch?v=fOqNCY49THM
https://www.youtube.com/watch?v=TU0d2oZh5JYExamples
this is a prequel to a film as it is set before the other Xmen
Narrative
Todoroths theory of having a narrative structure has been used in this with this which involves an equilibrium where everything is in order and balanced, then there is a disruption to the equilibrium and then there is a resolution which helps bring back the equilibrium
The narrative for x-men first class also uses claudie levi strauses theory of binary opposition, which is Good Vs Evil. We have the good mutants that are here to help defend the human race from the bad mutants. But this film makes it so the audience can relate to both sides of the argument. But despite the fact the "bad" mutants don't want to be experimented on or enslaved which is what they belive their outcome will be, the audience will obviously side with the "good" mutants as they are defending the human race which is easier for the audience to put themselves in the situation of a civilian and therefor side with the mutants that are trying to defend the human race.
The basic narrative for this is that there are two sets of mutants the ones that fear the human race and decide that the best way to deal with them is by wiping them out or enslaving them to become rulers of their ideal world, where mutants don't feel the need to hide this set of mutants are the enigmas and are the main part of the disequalibrium as they want to create a dystopian world. The other set of mutants are the antagonists that want to defend the human race and feel what the bad mutants are doing is immoral and the only way to stop them is by fighting them, which helps to save the human race.
The costume and makeup for this film is very elaborate and has carefully been thought out. This film was made after the first X-men films but the time eriod is made before them so they have to carefully make the characters such as mystique look younger and yet have some resemblence to the mystique in the previouse films that were made. Mystique is a mutant that can take the form of any human but inn her regular form her skin is blue with little bumps on that help create a pattern this has mostly been achived with makeup but i imagine that some substance has been aplied to help amplify the fact she is a mutant her costume is very important to the narrative of this as it helps
    
Form
This is a film that has been produced to market to a mass audience to entertain the audience and make money off of them if the film does well enough they will be able to market this film with products and promotional deals

Content and meaning

The Mise en Scene within this has been encoded (everything has been purposefully placed) in a way that is meant to help create the preferred reading (Stuart Hall 1980).
this can be done in several different ways including camerawork, sound, editing, production process, narrative as well as costume and makeup

non diegetic
to start off with i will be discussing non digetic sound this is a sound that clearly isnt happening within the story world such as music or powerful songs that help to make up the film score or a sound motif badge an example of this would be Darth Vader breathing
within xmen first class as soon as this clip starts we get an example of non diegetic sound throughout this clip for up to 58 seconds there is some dramatic music playing to show what is happening is an act of one of the enigmas within this film starting to create a disequilibrium. This is effective as it fades out when loud noises are made such as the glass smashing and then comes back into earshot when no loud sounds are being made to helps to add to the spectacle


diegetic
Diegetic sound
is sound that appears is coming from within the story world of the film or TV program  and helps create the preferred reading this can include Dialogue Sound Effects this includes Foleys sound use materials to make sounds
These are added during production and the post production of the film to help create a preffered  meaning
sound effects and dialogue in particular are planned carefully during pre production
Sound effects are meant to captivate an audience and grab attention to an object or subject
off screen - sound you can hear that isn't in the scene


a diegetic sound effect used in this is "put that man down or we will open fire" at 0:17 this is effective as it shows they are against what the enigma is doing but the character saying it is so irrelevant compared to what is going on we do not get to see him. at 0:14 there is some sort of tornado

Location 
X-men first class is primarily set in 1962 England during the cuban missile crisis this helps to connote a time of danger for the audience. This is thought out in the pre production stage of the planning by a location scout. The scene I will be focusing on is based in division X which is a top secret CIA base, you can tell this is meant to be a secret base as denoted within this scene are military weapons such as missiles which you would not expect to find in a place of public access this helps to connote danger and helps give the audience a sense of foreshadowing that something bad is about to happen and those weapons will be used.

Characters and acting gestures
The characters within this are encoded to help create binary opposition good vs evil (claude levi Strauss) this is clear as there are a lot of generic soldiers within this scene which helps to anchors he theme of danger and malice which is fairly stereotypical of a film within this genre. The fact the soldiers are encoded to connoted the fact they are there to protect and also helps spark the question if they can't stop Shaw (the main protagonist) then who else can?  You can tell that the soldiers are in such a way that shows they are only set up for death as they all blend into one, and this helps connote how worthless they are

costumes
At the start of this film trailer Charles Xavier is wearing a suit which helps connote he is from a fairly well off family in the final scene he is in a yellow and blue action suit this helps to create a juxtaposition

Props
Within this film many props are used as it is a massive budget that has been spent on this film one of the main props used within this are weapons, that are primarily guns which helps connote danger to the audience but a preferred reading for this could be guns and weapons are worthless and rather than fighting we are better off talking things out as the guns are useless against the mutants so rather than focusing on killing each other we should concentrate on making society a better place the fact that the humans condemn the mutants by locking them away starts to raise a major issue within society is that we don't embrace new things aand change


depth of field at 0:6 to show that Charles Xavier is an important character within this you can connote that the background characters aren't as important as him and that he is the main character within this

close up 0:2 this helps to emphasise the emotion on his face.

establishing shot
this is to introduce the scene as oxford London the title graphic helps to denote this time this helps to conote the fact they are at a prestigious university and that the people will be intelligent within this

Mise en Scene

mise en scene

what isin the frame



5 content
structure of narrative (toddorov)
equalibrian
disebulibrian
7 story types

locations and iconography


claude levi strause   binary opposition    so its good vs evil     rich vs poor     opposites
distopian

-locations and iconography
characters and acting gesture
costume and makeup
props
lighting and colour

anchorage  bartos 1977

preferred reading   (stuart hall 1980)

What I Have Learnt This Lesson

In this lesson i have learnt how to use the Tazcam recorder as well as collecting some logos for my final Vlog. As well as learning more on the operating model of the business. 

Notes/Checklist for LO1 Task 2

There is an over the shoulder shot within this scene 0:25
POV when he is looking through the binoculars
low angle to show the power magneto has when lifting up the rocks

Shot Type

Close Up
Over the Shoulder
Establishing
Crowd Shot
Extreme Close Up
Extreme Wide Shot
Point of View
Long Shot
Two Shot

Angles

High Angle
Low Angle
Dutch
Level
Aerial Shot


Movements

Tilt
Tracking
Panning
Crane Shot
Zoom

Composition

Depth of Field
Shallow
Rule of Thirds



Continuity

Cross Cutting  2 things different location same time
Shot Reverse Shot structure used in convocation to create a invisible
Eye-line match
Match on action movement continued through a number of shots movement tells us about the Narrative
Ellipsis
Insert Shot - you can see through the eyes of the main character so we get to see the main character what they are looking at and then their reaction

Non continuity

Flashback
Montage




Roland Barthes (1977)

Came up with the theory of there being 7 narrative codes to help us understand how stories are put together


Enigma - puzzle, question, problem  information for audience opportunity for audience too try and solve or gain information in it helps explain what's happening with the narrative
Action Code - signifies some action is going to take place in the following scene

Peer Assessment by Joe Taylor

LO1 - Task 2 Research

1.  Purpose  - what it is designed to do
Entertain
Make money
Inform/Educate

2.  Genre
Sub genre -  genre within a genre  example horror leads into vampire, gothic, hammer, slasher
hybrid genre - is a mix
Daniel chandler 2001  "genre means type or category"
Barry Keith grant 1995 "all genres have sub genres"  

3. Form 
Medium
Film
Feature film
Short film  
Mass Distribution
Alternative movie only distributed nationally

4. Style 
way something looks
design 
aesthetic quality (way something looks)
modern
old fashioned
nostalgia
costume drama (set in past)
futuristic

5. Content 
narrative or story
what is in this film? what is it about?

6. Meaning
what does it connote? what does it signify?
Macro is the wider meaning example narrative story and genre which are micro elements
includes mise en scene  camera, editing and sound

7. Production Process 
pre production
production
post production

LO1 Task 1 - Ownership of 20th Century Fox

Conglomerate - made up of companies these are called subsidiaries

Independent - not owned by another company, operates and makes products by itself
warp is an indie company
  
Warp is an Indy company

Departments - Production Team, Effects Crew, Sound Engineer, Actors,
Scripting Team.


Pre Production
Production
Post Production


Cross Media Ownership - When a company makes more than one type of media product by owning companies that make different media



Commercial - Makes a profit (most companies exist to make money)

Public Service Broadcaster - Funded by public money (BBC and TV licence fee, channel 4 also has some PSB remit)

Joint Venture - Works with another company (Warp and Film Four)

                             Vertical Integration in bold      Horizontal Integration going across
                                production
TV, Radio, Internet, distribution , Posters, Magazines, Newspapers
                               consumption

Hello my name is James, I'm working for FD. Today I will be talking about 2Oth Century Fox. To start off with I will be talking about the ownership of 20th century fox. 21st Century Fox owns 20th Century Fox. But before I start there are a few key terms you need to know. Conglomerate this means 21st century Fox, owns several other companies that are made up of many different companies these are called subsidiaries. 20th century fox is a subsidiary to 21st century fox, but 20th century fox also owns several other subsidiaries itself including Blue Sky Studios and TSG Entertainment just to name a few. 20th Century Fox was made by a merger of two companies 20th Century Pictures and the Fox Film Corporation as well as FNM films. This means they both combined together to make one whole company. Another example of this would be Sirius satellite radio and XM radio they both merged together to make SiriusXM. The reason as to why a lot of company's merge together can be for several different reasons it might be to dominate a certain market or for financial stability, or to help a company specialise in more than one place encase of financial crisis but it all leads to money in the end. 20th Century Fox isn't an independent company, an example of  a company that would be Warp Films, Warp is an independent company because they are not owned by another company and aren't part of a conglomerate and therefore make all their products by themselves with little to no help there are several disadvantages of this including no cross-promotion and therefore less exposure for a product and therefore a limited profit can be made most independent films appeal to quite a niche audience. 20th Century Fox on the other hand  are the polar opposite to an independent company they are a conglomerate which I have already gone over these try and appeal to a mass audience which usually results in a much higher profit and these generally specialise in many more types of films also a conglomerate is a much more easier platform to promote on using audio and visual promos.

      Now onto the operating model this is how different parts of the company work together to make a successful product this involves the production and promotion of a product. 20th Century Fox has vertical integration. This means they control the production, distribution and consumption of a product so it is pretty much everything from conception to birth they have full control of. On the other hand independent companies usually have some form of Horizontal Integration this means they have some way of distributing a product it can usually be means of a website which most companies have including warp but it is harder for them to distribute to a mass audience as they don't have vertical intergeneration which means they don't own the products to promote so it will probably cost them more money. Even though fox on the other hand have a whole range of formats they can promote on to gain more exposure for example a film made by 20th century fox can be promoted on sky as they are all a part of the same conglomerate but they also have a radio station which would cost them little to no money to reach a mass audience to hype up a film. Being part of vertical integration for a company is very good for exposure and consumption which in the end leads to a profit. The operating model is also split into 3 stages of production pre-production this is everything that is needed before the making of a film so this is the stage that a script writing team would be needed, location scouting would be done, and story boarding would be done as well as hiring cast. This is a crucial part that has to be done before you move onto the next step, which is production this is the making of the film itself this includes filming and directing a film the editing would also be done at this stage as well as make-up and costume correct lighting is also crucial for this stage. This leads me to the final stage of the process which is post-production this as you can probably guess is everything that is done after the film has been produced so this involves adding CGI, video editing as well as any SFX which is something you are more lightly to find in a 20th century fox film as they like to go into many different genres on the other hand warp are into more realistic, raw type of film which is going to be cheaper to make than a film with a lot of CGI in it. Now on to the products that 20th century fox make. they create and design products that are marketed towards a global audience. Fox do not specialize in one specific media product as they have several different media forms they are involved in they own sky which is a company that broadcasts television via a pay service as well as this they also own a radio station and have things on it such as Fox news radio or Fox sports radio just to name a few. But they mainly specialize and are most well-known for creating films. A few examples of said films include First Daughter which was released on September 24, 2004 this film cost 20 million dollars and ended up grossing 10.4 million dollars which is a massive profit especially compared to an independent company, this type of profit can be generated by means of cross promotion by using every outlet they have available for promotion. One of the main reasons as to why fox have generated so much money and have become so mainstream is because they cater towards many different audiences with the range of content they produce films that are PG such as Garfield the movie to films that are aimed towards a more mature audience such as alien vs predator which is rated as a 15. 20th century fox specifically specialize in films and television programs. An example of a successful television program they own includes the Simpsons. 20th century fox are a really successful company this is realised as to how long they have been around and how successful they have been for so long. Also the fact they can specialise in two really major forms of media and have maintained such a high profit with the entire company having a net worth of five billion dollars. Other companies that offer the same type of product include pixar, but a huge difference between the two is that pixar only specialise in animation which obviously makes a huge difference in profit as you can make only so much in one form of media. They are also really successful internationally as fox are successful in many different companies distributing films globally. Main competitors against fox are Warner Bros as they too specialise in making films directed to a global audience they are competitors because they are two different companies aiming towards the same audience with the same type of product so in turn they are both fighting to make the best films to grab the audience and make sure they are the company with the best films coming out. Warner bros have an operating income of 1.3 billion dollars which does put them behind fox but regardless makes them a really successful company.

  

Logos for LO1 Task 1 Ownership of 21st Century Fox

What I have learnt within todays lesson

In todays lesson I have learnt what a conglomerate is and I have learnt what a subsidiary. As well as this I have learnt what vertical integration is