1. Purpose - what it is designed to do
Entertain
Make money
Inform/Educate
2. Genre
Sub genre - genre within a genre example horror leads into vampire, gothic, hammer, slasher
hybrid genre - is a mix
Daniel chandler 2001 "genre means type or category"
Barry Keith grant 1995 "all genres have sub genres"
3. Form
Medium
Film
Feature film
Short film
Mass Distribution
Alternative movie only distributed nationally
4. Style
way something looks
design
aesthetic quality (way something looks)
modern
old fashioned
nostalgia
costume drama (set in past)
futuristic
5. Content
narrative or story
what is in this film? what is it about?
6. Meaning
what does it connote? what does it signify?
Macro is the wider meaning example narrative story and genre which are micro elements
includes mise en scene camera, editing and sound
7. Production Process
pre production
production
post production
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