Passive media - powerful and can convince people that people everything that is in the media is believable and has an impact on them. (1930 Theodore Adorno)
And has a negative impact.
as they believe everything they see and hear
such as violence and being influenced by it such as a copy cat
Active
We are able to filter as audiences aren't stupid and can adapt and take things for escapism and model their lifestyle they
Moral panic (1972) which is worry's of new technology
Such as a copy cat crime
Within X-Men first class-
violence is an important aspect within this film as there is a lot of fighting scenes within this
Sexual Content could be when they are at a strip club and it could be argued women are being objectified within this scene
People in the army are represented within this film and has a negative connotation due to the fact that they are against the main protagonists
So everything has been done to get a specific reaction from the audience and has been encoded in a particular manner
INCLUDE STEREOTYPES
Professor Perkins (1979)
can have positive stereotypes
Counter types are challenging a stereotype
Alvarado (1987)
said that non white people are represented as exotic, humours, dangerous or pitied
Legal and Ethical
copyright infringement
Intellectual property
Songs from a record label to get permission to use a song
Illegal downloads
Digital Economy Bill
offensive material, sensationalism is exaggerating something. Censorship?
research BBFC xmen is a pg 13 in America and a 12 In the UK
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